For the last few months, I have been checking out the Traffic Travis SEO tool. Researching and investigating tools like this is part of my work as a software development project expert because I want to make sure my clients are on top of the state-of-the-art when it comes to web design, development and internet marketing.
Traffic Travis comes in a free and a pro version. The free version required a simple registration then an email was sent to me with a link to the free download. The pro version costs $97.
In November they released version 4 of Traffic Travis as a free edition and it looks fantastic. It has tools for keyword research, checking out which keywords your competitors are using and seeing which websites are back-linking to yours. It supports the Bing, Yahoo and Google search engines in different countries which is really useful if you are focused on attracting customers in your country.
Traffic Travis is a neat little tool for seeing which keywords you’re ranking at and to see which keywords are similar to yours and to see what the competition is doing with their search engine optimization strategy. I like the product and it’s very simple to use and to get started with.
The only problem I had with the free version was that some of the features that are only available in the pro version are not clearly marked. It’s jarring to be working and then clicking on something and having a big ugly pop-up box appear on the screen. Clicking on “fetch keywords” in the SEO > Competition page is an example of this. It would be better if things that require the PRO version were in a different colour or were disabled entirely. Nagging me to buy the PRO version makes me a little less likely to buy it.
I encountered a technical problem as well. Traffic Travis is Windows-only but that’s fine with me, however it requires at least Internet Explorer 7 to be installed for Google AdWords interaction. I’m a programmer and I’m sure there are other ways to use the Google AdWords API rather than through Internet Explorer. This may not be a problem for most people, but I rarely use IE and when I do use it, it’s for IE6 testing. I was not able to use the research tools due to this problem. To fix this problem I upgraded to IE8, we have other computers that have IE6 anyway.
Note: while I pride myself on using free/open source software, I do not shy away from using proprietary tools such as Traffic Travis which may help my clients and employers.
UPDATE: This book will show you how some other SEO (Search Engine Optimization) strategies and you can use Traffic Travis with those strategies.