pitching an idea according to “The Year Without Pants: WordPress.com and the Future of Work” by Scott Berkun

To pitch an idea successfully is often possible only in informal, intimate situations. The same goes for speaking the deepest truths and having them heard. Almost no one can convince an entire conference room of coworkers with a speech. That happens only in the movies. Some things are never said, or heard, if more than one pair of ears is listening.

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